More than just a sofa

Harbro has crafted some of the comfiest sofas you’ll ever experience, and we wanted this campaign to embody that same sense of ease. Our concept was to capture life as it truly unfolds—quiet pauses, soft moments, and people sinking naturally into comfort. No models, no staging. Just real people, living with the furniture and being photographed in their most relaxed, unguarded state.

A woman lying on a red sofa, wearing a white sweater and blue jeans, using her smartphone. There are headphones, a magazine, and a stack of books on the sofa and floor. A decorative pillow with a geometric pattern is behind her. A modern floor lamp w
Three children playing a card game on a green couch in a living room, with a table in front and a lamp in the background.
A girl in a light blue hoodie and pants lying on a beige sectional sofa in a living room. The room has a patterned rug, a small blue velvet ottoman, a wooden side table with a vase, a white side table with a lamp, and a painting of a person walking u
Person sitting on a sofa, wearing colorful socks, reading a book with their feet resting on the sofa armrest.
A man and young boy sitting on a red sofa, reading a book together indoors. The man is guiding the boy who is focused on the book.
A woman with light-colored hair and glasses wearing a patterned scarf with a black and beige coat, standing in a living room with a green corner sofa, a glass top coffee table with books, and a large framed artwork of an astronaut walking on a beach
A young girl lying upside down on a green couch, with her head hanging off, smiling at the camera. She is wearing white pants, a white t-shirt, and a denim dress. There is a doll sitting next to her on the couch. A large framed poster of a person in
A person sitting on a beige couch, holding a white mug. A book titled 'Design' by Alan Moore lies on their lap, with a pair of glasses resting on top of it. The person's legs are crossed, and they are wearing black and white socks and beige pants.
A person standing in a living room next to a beige sectional sofa with pillows, a side table with a small lamp, and a decorative vase. The person's upper body is out of frame, and the focus is on the room's interior.