50 years in the making

Harbro has been handcrafting sofas in Melbourne for over 50 years. As a luxury brand, they’ve long been selective about revealing the raw, human side of their manufacturing process—the hands, the skill, and the personalities that bring each piece to life. Our role was to tell that story with honesty and warmth, capturing the craft, character, and quiet dedication that make this brand truly special.

A bulletin board with a newspaper clipping, a yellow sticky note labeled 'Thursday,' and some other papers pinned, seen through a doorway or a mirror.
A man working in a woodworking or upholstery shop with various foam sheets and wooden frames around him.
Close-up of a person sewing green fabric with a sewing machine, holding the fabric with one hand and guiding it through the machine.
An elderly man laughing and holding a cord, standing in a workshop with a green foam surface and large sheets of paper or fabric. Overhead fluorescent lights illuminate the space.
Blueprint or technical drawing with annotations such as 'clu main,' 'solar spare slot,' and 'front front borders' on white paper.
A woman working with a Juki industrial sewing machine in a workshop, with various tools and papers on the wall behind her.
A person is drawing a square with a white fabric marker on green fabric, with their other hand resting nearby.
A woman with short blonde hair, wearing glasses, a tan button-up shirt, and hearing protection, is working on a woodworking project.
Person using a pneumatic nail gun to secure a piece of wood or panel to a surface in a workshop or construction setting.